پادکست‌های پرمخاطب

مطالعه موردی: پادکست "بزرس با بزرگان"

تحلیل راز موفقیت پادکستی که در ۲ سال به ۵۰۰ قسمت رسید با بیش از ۱۰۰ میلیون دانلود و راه‌اندازی شبکه پادکست.

Brief & Objectives

• افزایش brand awareness 40%
• رشد فروش آنلاین 25%
• جذب مخاطب 18-35 ساله
• 150M impression target

Creative Strategy

Concept

• User-generated style
• Authentic storytelling
• Diversity celebration
• Micro-influencer collab

Content Pillars

• Hero Video: 90-second brand film
• Product Focus: 15-second spots
• Behind Scenes: Instagram Stories
• Tutorials: IGTV/YouTube

Production Plan

Day 1-2: Studio

• Product shots
• Model photography
• Stop-motion sequences
• Green screen content

Day 3-4: Lifestyle

• Street style
• Real locations
• Candid moments
• Golden hour magic

Platform Optimization

Instagram

• 9:16 vertical priority
• Reels 15-30 seconds
• Stories with polls
• IGTV long-form

YouTube

• 16:9 horizontal
• 6-second bumpers
• Skippable after 5 sec
• End cards CTAs

TikTok

• Trend-jacking
• Music sync
• Effects utilization
• Duet possibilities

Content Calendar

• Week 1: Teaser campaign
• Week 2: Hero video launch
• Week 3-4: Product drops
• Week 5: UGC amplification
• Week 6: Sale activation

Influencer Integration

• 5 macro-influencers
• 20 micro-influencers
• Content co-creation
• Authentic endorsement
• Promo codes tracking

Results & KPIs

• Impressions: 187M (+24%)
• Engagement: 8.3% average
• Click-through: 2.7%
• Conversions: 4,326 sales
• ROI: 342%

Learnings

• Vertical video dominance
• Short-form preference
• Authenticity wins
• Platform-native content
• Rapid iteration necessary